A
- AI Lead Scoring #ai-lead-scoring
- A composite 0-100 scoring model applied to B2B contact records across five dimensions: identity confidence, employment verification, phone and email validity, firmographic ICP fit, and engagement behavior. Records that do not reach a composite score of 70 are suppressed from CRM delivery and excluded from all outreach sequences. The model enables sales teams to work exclusively with verified, high-intent prospects rather than cold, unqualified lists.
- Account Targeting #account-targeting
- The process of filtering a B2B database by ICP firmographics — including industry vertical, company size, job title, and purchase intent signals — to isolate accounts that match a defined ready-to-buy profile. Account targeting is the first stage in the TechySales pipeline and precedes contact-level verification and scoring.
B
- B2B Data Broker #b2b-data-broker
- A company that aggregates business contact and firmographic data from multiple sources and licenses it to third parties for marketing, sales, or analytics use. B2B data brokers are regulated under CCPA and similar state laws when their records include personal information about California residents, even in a business-to-business context.
- BIGDBM #bigdbm
- A US-based B2B identity graph with more than 200 million records, and the primary data source underlying the TechySales pipeline. BIGDBM maintains full opt-out suppression infrastructure, sources all records through lawful means, and provides documented data lineage for compliance audits. The platform has operated continuously for over seven years with a focus on data quality and regulatory compliance.
- Business Contact Data #business-contact-data
- The name, title, company, work email, and work phone associated with a professional in a business context. Business contact data occupies a distinct regulatory category from consumer PII under CCPA, though the line varies by state law and intended use. Data buyers should review applicable law before assuming a broad B2B exemption.
C
- CAN-SPAM #can-spam
- The US federal law governing commercial email, establishing requirements including a physical postal address, a functioning unsubscribe mechanism, and accurate sender headers. CAN-SPAM applies to B2B email outreach and does not provide a general exemption for business-to-business communications. Violations carry civil penalties of up to $51,744 per email.
- CCPA (California Consumer Privacy Act) #ccpa
- The California law enacted in 2020 that grants consumers rights to know what personal information is collected about them, delete it upon request, and opt out of its sale. CCPA applies to data brokers operating in California — including those handling B2B contact records that qualify as personal information — and requires honoring opt-out requests within 15 business days. See also: CPRA, Opt-Out Suppression
- Carrier-Level Phone Verification #carrier-level-phone-verification
- A real-time phone validation process that submits numbers directly to telecommunications carriers to confirm four things: the line is active, it is connected to the correct person, whether it is a mobile or landline number, and which carrier holds the number. Disconnected, reassigned, or landline-only numbers are suppressed from all outreach. Also referred to as telco verification. See also: Telco Verification
- Catch-All Domain #catch-all-domain
- An email server configured to accept messages sent to any address at that domain, regardless of whether the specific mailbox exists. Because the server never rejects an address during SMTP verification, it is impossible to confirm deliverability. Catch-all addresses are flagged during email verification and treated as unconfirmed in lead scoring models. See also: SMTP Handshake Verification
- CPRA (California Privacy Rights Act) #cpra
- The 2023 amendment to CCPA that created the California Privacy Protection Agency as an independent enforcement body, introduced enhanced protections for sensitive personal information, and added a consumer right to opt out of sharing — not just selling — of personal data. Data brokers subject to CCPA must also comply with CPRA's expanded requirements including mandatory risk assessments and updated contractual obligations for service providers. See also: CCPA
- CRM Delivery #crm-delivery
- The final stage in the TechySales pipeline, where only verified, scored, and engaged leads with a composite AI score of 70 or higher are pushed into the client's CRM. Each delivered record includes full enrichment fields, engagement labels (Opener, Clicker, UTM Visitor), and carrier verification flags. Records below the 70-point threshold are suppressed and never reach the sales team. See also: AI Lead Scoring, Engagement Label
D
- Data Decay #data-decay
- The rate at which B2B contact records become inaccurate over time due to job changes, company closures, role shifts, and phone number reassignments. Industry estimates suggest 20 to 30 percent of B2B contact data becomes stale annually. Without continuous re-verification, outreach lists degrade quickly, increasing bounce rates, wasting rep time, and potentially triggering compliance issues when opt-out signals are not propagated to stale records.
- Data Lineage #data-lineage
- The documented record of a dataset's origin, the steps it passed through during collection and processing, and any transformations applied before delivery to the end buyer. Data buyers use lineage audits during due diligence to verify that sourcing was lawful, that chain of custody is intact, and that opt-out signals have been honored at every stage of the pipeline.
- Data Minimization #data-minimization
- A privacy principle, codified in laws such as CPRA and GDPR, requiring that only the data strictly necessary for a defined and disclosed purpose be collected, processed, or retained. Data minimization obligations affect what fields a B2B data broker may include in a licensed dataset and for how long the buyer may retain it after the license term ends.
- DNC (Do Not Call) Registry #dnc
- The FTC-maintained list of phone numbers whose owners have opted out of unsolicited telephone solicitation. TCPA-regulated outreach requires scrubbing contact lists against the DNC Registry before dialing. Failure to do so exposes callers to statutory damages of $500 to $1,500 per violation, plus potential class action exposure. See also: TCPA
E
- Email Deliverability #email-deliverability
- The ability of an outbound email to reach a recipient's inbox rather than bouncing or being routed to spam. Deliverability is determined by sender domain reputation, DKIM and SPF authentication, SMTP handshake validity, historical bounce and complaint rates, and recipient engagement signals. A single campaign with a high hard-bounce rate can damage sender reputation and depress deliverability for all subsequent sends from that domain.
- Employment Verification #employment-verification
- The process of confirming via web intelligence and professional network signals that a contact currently holds the listed role at the listed company. Employment verification flags former employees, stale titles, and cases of title inflation before a record enters an outreach sequence, preventing wasted outreach to people who no longer hold buying authority. See also: Web Intelligence
- Engagement Label #engagement-label
- A CRM tag applied to a lead record before it is delivered, indicating how that individual engaged with prior outreach. The three standard labels are Opener (opened at least one email), Clicker (clicked a link inside an email), and UTM Visitor (visited the client website via a tracked campaign link). Reps use these labels to personalize the first live conversation based on each lead's demonstrated level of interest. See also: CRM Delivery, UTM Parameters
F
- Firmographic Data #firmographic-data
- Company-level attributes used to qualify and segment B2B accounts, including industry vertical, employee headcount, annual revenue range, headquarters location, technology stack, and funding stage. Firmographic data is the B2B equivalent of demographic data for consumers, and it forms the foundation of ICP-based account targeting. See also: ICP, Account Targeting
- Fractional Sales Leadership #fractional-sales-leadership
- An arrangement in which an experienced sales executive serves a company's revenue function on a part-time or project basis, carrying the title, calendar, and quota of a full-time leader without the overhead of a permanent hire. TechySales provides fractional sales leadership with domain-native expertise in data licensing, usage rights, SLAs, and the specific objections data buyers raise before signing.
I
- ICP (Ideal Customer Profile) #icp
- The defined set of firmographic and behavioral attributes that describe the best-fit buyer for a specific product or service. In B2B data sales, an ICP typically includes industry, company size, job title, technology stack, and budget signals. The ICP is used to filter targeting lists, prioritize account outreach, and anchor the scoring model's firmographic fit dimension. See also: Firmographic Data, Account Targeting
- Identity Confidence Score #identity-confidence-score
- A sub-component of the AI lead scoring model that measures how certain the system is that a given record refers to the correct real person at the correct company. The score is derived from multi-source corroboration across public records, professional networks, and carrier-level phone data. A low identity confidence score suppresses a record regardless of its engagement behavior. See also: AI Lead Scoring
- Inbound-Only Pipeline #inbound-only-pipeline
- A sales model in which no human representative initiates cold contact with a prospect. All initial outreach is handled by automated ad and email sequences, and reps are only engaged once a lead has already demonstrated intent by opening an email, clicking a link, or visiting the website via a tracked UTM link. The model eliminates cold-calling and ensures reps spend time exclusively on warm, pre-qualified leads. See also: Engagement Label, CRM Delivery
L
- Lead Intelligence #lead-intelligence
- Enriched, verified, and scored information about a prospective buyer that goes beyond raw contact data to include contact validity status, firmographic fit scores, employment verification results, and engagement behavior history. Lead intelligence is what enables reps to have informed, relevant first conversations rather than generic cold pitches. See also: AI Lead Scoring, Firmographic Data
O
- Opt-Out Suppression #opt-out-suppression
- The process of identifying individuals who have submitted consumer opt-out requests under CCPA, CPRA, or equivalent state law and removing them from all outreach, licensing, and data processing activity. Under CCPA, suppression must be completed within 15 business days of the request, and the opt-out signal must propagate to any downstream licensees who received the data. See also: CCPA, CPRA
P
- Pay-for-Results #pay-for-results
- A commercial model in which a sales partner's compensation is tied directly to closed-won revenue rather than activity metrics, retainers, or seat licenses. TechySales operates on a pay-for-results basis with no setup fees and no minimums, aligning the partner's financial incentive to the client's revenue outcome rather than to the volume of outreach activity.
- PII (Personally Identifiable Information) #pii
- Any data that can be used to identify a specific individual, directly or in combination with other data. In B2B contexts, business contact data such as work email and direct-dial phone occupies a regulatory gray zone that varies by jurisdiction: some states treat it as consumer PII, others provide narrower exemptions for business-to-business communications. Data buyers should not assume a blanket B2B exemption without legal review. See also: CCPA, Business Contact Data
S
- SLA (Service Level Agreement) #sla
- A contractual commitment between a data provider and a data buyer specifying delivery format, data freshness guarantees, uptime, correction timelines, and support response windows. SLA review is a standard step in data buyer due diligence before executing a data licensing contract, particularly for pipelines where stale or inaccurate records have downstream compliance implications.
- SMTP Handshake Verification #smtp-handshake-verification
- A real-time email validation method that initiates a connection to the recipient's mail server and confirms the address exists, without actually delivering a message. SMTP handshake verification is more accurate than format-based checks or DNS lookups alone. It catches invalid mailboxes that would otherwise produce hard bounces and damage the sending domain's reputation over time. See also: Email Deliverability, Catch-All Domain
T
- TCPA (Telephone Consumer Protection Act) #tcpa
- The US federal law that restricts the use of automated dialers and prerecorded messages to contact mobile phones without prior express written consent. DNC Registry scrubbing is required for all covered outreach. In B2B contexts, an established business relationship may provide a limited safe harbor for certain calls, but outreach programs should be reviewed by legal counsel before launch, as the safe harbor is narrowly defined and litigation in this area is active. See also: DNC Registry
- Telco Verification #telco-verification
- The common industry shorthand for carrier-level phone verification: the real-time process of submitting phone numbers to telecommunications carriers to confirm line status, person-to-number match, line type (mobile or landline), and carrier identity. In the TechySales pipeline, telco verification is stage three, running after email verification and before web intelligence. See also: Carrier-Level Phone Verification
- Third-Party Data #third-party-data
- Data collected by an entity that has no direct relationship with the individual it describes. Third-party data contrasts with first-party data (collected directly from the user) and second-party data (purchased directly from the original collector without an intermediary). B2B data broker records are typically classified as third-party data, which carries distinct licensing, compliance, and due-diligence requirements. See also: Data Lineage, Usage Rights
U
- UTM Parameters #utm-parameters
- Query string tags appended to URLs that identify the source, medium, campaign, term, and content associated with a website visit. When a prospect clicks a link in an email or ad that carries UTM tags, the visit is attributed to that specific campaign. TechySales appends UTM parameters to all outreach links so that website visits can be tracked in real time and fed back into lead engagement scoring before CRM delivery. See also: Engagement Label
- Usage Rights #usage-rights
- The contractual terms governing how a licensed dataset may be used, shared, redistributed, sublicensed, or retained after the license term ends. Usage rights review is one of the first questions data buyers raise during contract negotiation, particularly for datasets intended for AI model training, resale as derived data products, or cross-entity sharing within a corporate group. See also: Data Lineage, SLA
W
- Web Intelligence #web-intelligence
- An automated web-scraping layer that independently verifies three things before a contact enters an outreach sequence: the person exists as a real professional presence online, the company is an active operating entity, and the contact currently holds the listed role at that company. Web intelligence checks are distinct from and complementary to carrier-level phone verification, providing a cross-check that catches errors neither method catches alone. See also: Employment Verification, Carrier-Level Phone Verification