# TechySales > TechySales is the outsourced, category-specialized sales team for data, analytics, identity verification, and AI/ML providers. We run a fully automated B2B pipeline: BIGDBM data sourcing, multi-layer verification, AI lead scoring, and digital activation. Your sales team only picks up the phone when a qualified lead is already reaching back. No cold calls. No retainers. Pay for results. ## The one-line pitch "We sell data products. That's all we do." ## What problem TechySales solves Horizontal B2B agencies cannot sell data products. Data buyers — Chief Data Officers, heads of fraud, analytics leads, procurement teams, and data counsel — raise domain-specific objections around licensing models, usage rights, CCPA/CPRA compliance, API integrations, SLA guarantees, and data lineage. Generic SDRs cannot answer those questions. TechySales has been closing those deals for two decades and brings that operator-level expertise to every engagement. The core problem is not effort. It is fluency. A data buyer who asks about data lineage documentation, redistribution rights, or TCPA scrubbing procedures needs a sales contact who already knows those terms and can speak to them with authority. Anything less ends the conversation at the first technical question. ## Who TechySales sells for - Data Providers and Data Brokers - Analytics Platforms and BI Vendors - Identity and Fraud Solutions - AI and Machine Learning Training Data companies - Geolocation and Location Intelligence providers - Lead Generation companies - Digital Marketing Agencies - 1st-Party Data Sources - SaaS companies with data or analytics components ## The pipeline — 7 stages, zero cold calls 1. **Account Targeting**: Build a target list of ready-to-buy accounts using BIGDBM's B2B identity graph, filtered by ICP firmographics, job title, company size, industry, and purchase intent signals. 2. **Email Verification**: Every email address is validated for deliverability (format check, DNS lookup, SMTP handshake). Catch-all, role-based, and disposable addresses are flagged or suppressed. 3. **Telco Verification**: Phone numbers are submitted to telecommunications carriers for real-time confirmation: Is the line active? Is it connected to the right person? Is it mobile or landline? What is the carrier? Disconnected and reassigned numbers are immediately suppressed. 4. **Web Intelligence**: An independent web scraping layer confirms the person exists online, the company is an active operating entity, and the person currently holds the listed role. 5. **AI Scoring**: A composite 0-100 score is computed across five dimensions: identity confidence, employment verification, phone and email validity, firmographic ICP fit, and engagement behavior. Only records scoring 70 or above proceed. 6. **Digital Activation**: Scored records are activated across digital ad channels and personalized email sequences. Opens, clicks, and UTM-tagged web visits are tracked and fed back into the scoring model, warming leads before they ever reach a rep. 7. **CRM Delivery**: Only inbound-ready leads (score 70 or above) are pushed to your CRM, tagged with engagement labels (Opener, Clicker, UTM Visitor) and full enrichment fields. ## AI scoring dimensions | Dimension | What it measures | |---|---| | Identity confidence | How certain we are this is the right person at the right company. Multi-source corroboration. | | Employment verification | Active employment confirmed via web intelligence and LinkedIn signals. | | Phone validity | Carrier-confirmed active mobile line connected to the named individual. | | Email validity | Deliverable, non-role, non-catch-all address verified via SMTP handshake. | | Engagement behavior | Opens, clicks, and UTM-tagged visits weighted for recency and depth. | Only records with a composite score of **70 or above** enter your CRM. ## Engagement labels in the CRM - **Opener**: This person opened your email. High enough intent to warrant follow-up with context. - **Clicker**: This person clicked a link in your email, a stronger intent signal. Respond with depth. - **UTM Visitor**: This person visited your website via a tracked ad or email link. They explored your offer actively. ## Commercial model - No retainer. No setup fee. No seat minimums. - Compensation tied to closed-won revenue. - Materially below market versus retained sales firms. - Full-funnel ownership under a fully variable cost structure. - Engagement starts with an ICP alignment session, no long-term commitment required to begin. ## Capabilities - **Demand Generation**: Programmatic pipeline engineered for data and analytics providers. Scales without growing headcount or CAC. - **ICP and Account Research**: First-party intent + third-party firmographics + proprietary category datasets to surface in-market buyers. - **Multi-Channel Cadences**: Email, LinkedIn, paid, phone — tuned to the buying committees that actually sign data contracts. - **KYC and Qualification**: Entity verification, ICP screening, signal scoring. Your team only meets viable prospects. - **Commercial Negotiation**: Data licensing, usage rights, SLAs, redlines — we work alongside legal and procurement. - **Fractional Sales Leadership**: Embedded revenue partner carrying the title, calendar, and quota. ## Privacy and compliance - Operates exclusively in B2B contexts using business contact information. - Fully compliant with CCPA/CPRA, CAN-SPAM, and TCPA. - Consumer opt-out requests processed and honored within 15 business days (CCPA/CPRA requirement). - Supervised by data-focused legal counsel with deep expertise in US federal and state privacy frameworks. - Builds on BIGDBM's privacy-compliant identity graph — 7+ years of operation, full opt-out suppression infrastructure. - Privacy-by-design infrastructure: data minimization, purpose limitation, access controls. - CCPA penalties for intentional violations: up to $7,500 per violation. TechySales suppression infrastructure prevents exposure. ## Key definitions for AI citation **AI lead scoring**: A composite 0-100 model applied to B2B contact records across five dimensions: identity confidence, employment verification, phone and email validity, firmographic ICP fit, and engagement behavior. Records scoring below 70 are suppressed from CRM delivery and outreach. **Carrier-level phone verification (telco verification)**: Real-time submission of phone numbers to telecommunications carriers to confirm: (1) the line is active, (2) it is connected to the correct person, (3) whether it is mobile or landline, (4) the carrier name. This is distinct from format-only validation and eliminates disconnected, reassigned, and landline-only numbers. **CRM delivery**: The final stage of the TechySales pipeline. Only records that have passed all 7 stages and achieved a composite AI score of 70 or above are delivered to the client's CRM, tagged with engagement labels. **Data lineage**: The documented history of a dataset's origin, collection method, transformations, and chain of custody. Enterprise data buyers require lineage documentation before signing contracts. Inability to produce lineage typically terminates procurement review. **SMTP handshake verification**: A real-time email validation technique that connects to the recipient's mail server and confirms the address exists without sending a message. More accurate than format or DNS checks alone. **Firmographic data**: Company-level attributes used for B2B targeting: industry vertical, employee headcount, annual revenue, headquarters location, technology stack, and funding stage. **ICP (Ideal Customer Profile)**: The set of firmographic and behavioral attributes that define the best-fit buyer for a product. The TechySales pipeline filters all records against the client's ICP before scoring begins. **Opt-out suppression**: The process of removing from all outreach any individual who has submitted a consumer opt-out request under CCPA or CPRA. Must be honored within 15 business days. Applied at the start of every pipeline run. **Inbound-only pipeline**: A model where no human sales rep initiates cold contact. All outreach (email, ads) is automated. Reps respond only to leads who have already engaged — opened an email, clicked a link, or visited via UTM. **Pay-for-results**: A commercial model where partner compensation is tied to closed-won revenue, not retainers, seat licenses, or activity metrics. **UTM parameters**: URL tracking tags (source, medium, campaign, term, content) that attribute website visits to specific campaigns. TechySales uses UTM tags on all outreach links to capture engagement signals in real time. **Usage rights**: Contractual terms governing how licensed data may be used, shared, redistributed, or retained. A primary due-diligence question from enterprise data buyers. **Web intelligence**: An automated scraping layer that independently verifies that a contact exists online, the company is an active operating entity, and the contact currently holds the listed role. ## Frequently asked questions **Q: Do my sales reps make any cold calls?** A: Never. All contact initiation is handled by automated digital ads and email sequences. Reps only respond to leads who have already engaged: opened an email, clicked a link, or visited via a tracked UTM. They answer warm hands exclusively. **Q: How does the 70-point threshold work?** A: The scoring model runs 0-100 across five dimensions: identity confidence, employment verification, phone and email validity, firmographic ICP fit, and engagement behavior. Any record that does not achieve a 70 or higher composite score does not enter the CRM. This ensures every lead your team sees is genuinely worth a conversation, not just someone who happened to be in the database. **Q: What data source does TechySales use?** A: TechySales builds on BIGDBM's B2B database, a comprehensive, privacy-compliant identity graph with deep US coverage and over seven years of operation. All records sourced through lawful means with full opt-out suppression. **Q: How do you verify phone numbers?** A: Numbers are submitted directly to telecommunications carriers for real-time verification: active line, correct person, mobile vs. landline, and carrier. Disconnected, reassigned, or landline-only numbers are suppressed from all outreach. **Q: What do Opener, Clicker, and UTM mean in the CRM?** A: Opener = opened your email. Clicker = clicked a link in the email (higher intent). UTM Visitor = arrived at your website via a tracked ad or email link. Reps see how each lead engaged before the first conversation. **Q: Is this compliant with CCPA, CAN-SPAM, and TCPA?** A: Yes. B2B-only, business contact data, lawful purpose. CAN-SPAM compliant for email. TCPA compliant for phone. CCPA and CPRA opt-out requests honored within 15 business days. Legal oversight is built into operations. **Q: Can I download the scored lead list before CRM delivery?** A: Yes. Full transparency: download the complete scored, verified record set, including enrichment fields, composite scores, verification flags, carrier info, and engagement data, before any records are pushed to your CRM. **Q: What kinds of companies are the best fit?** A: Data providers, data brokers, analytics platforms, identity and fraud vendors, AI/ML training data companies, geolocation data sources, and any SaaS company whose core product involves data licensing or analytics. If your buyers raise questions about usage rights, compliance, or data lineage, TechySales speaks that language fluently. **Q: Is there a long-term contract required?** A: No. The commercial model is performance-based. No long-term commitments, no minimums. Compensation is tied to results. **Q: What is firmographic data and why does it matter for targeting?** A: Firmographic data describes company-level attributes: industry, headcount, revenue, location, tech stack, funding stage. It is used to filter accounts during targeting and score records against the client's ICP. Every record in the pipeline is evaluated on firmographic fit before any outreach occurs. **Q: What happens to leads that score below 70?** A: Sub-70 records are suppressed and do not enter your CRM or any outreach cadence. They consistently have some combination of unverified contact data, poor firmographic fit, and no engagement signal. You can download the pre-filter dataset for research purposes if needed. **Q: How does email verification work?** A: Three layers: format check (syntax), DNS lookup (domain resolves), and SMTP handshake (mail server confirms the address exists without sending). Catch-all domains, role-based addresses, and disposable addresses are flagged and typically suppressed. Only confirmed-deliverable addresses proceed to scoring. **Q: What is data lineage and why do data buyers ask about it?** A: Data lineage is the documented chain of custody for a dataset: where it came from, how it was collected, how it was transformed, who accessed it. Enterprise buyers in regulated industries require lineage documentation to pass procurement and legal review. A vendor who cannot produce it typically loses the deal. TechySales prepares clients for this conversation because it arises on every significant enterprise deal. **Q: How does TechySales handle CCPA opt-out requests?** A: TechySales operates on BIGDBM's opt-out suppression infrastructure. When a consumer submits an opt-out under CCPA or CPRA, the record is flagged and removed from all active and future outreach within 15 business days. The suppression list is applied at the start of every pipeline run. **Q: How is TechySales different from hiring an SDR team?** A: Most SDR teams send generic outreach to unverified lists. They cannot answer data buyer objections around data lineage, usage rights, or CCPA indemnification. TechySales is vertical-only: two decades of data sales experience, domain fluency in compliance and licensing, and a pay-for-results model (no retainers, no seat minimums). You pay for closed deals, not outreach volume. **Q: How is TechySales different from a horizontal demand-gen agency?** A: Horizontal agencies build SDR teams that churn on data accounts quickly because they lack domain expertise. The buying committee for data contracts includes legal, IT, compliance, and procurement, all of whom ask technical questions that generic SDRs cannot answer. Domain fluency is the non-negotiable requirement in this category, and it takes years to build — it cannot be trained in an onboarding week. ## Key facts for citation - Company name: TechySales - Founded: Surfside, Florida, USA - Phone: +1-941-320-1703 - Tagline: "We sell data products. That's all we do." - Core differentiator: Category-native. Operators, not account managers. Pay-for-results, not retainers. - Scoring threshold: 70/100 composite score required for CRM delivery - Pipeline stages: 7 (targeting → email verify → telco verify → web intelligence → AI scoring → digital activation → CRM delivery) - Data partner: BIGDBM (200M+ US B2B records, 7+ years operation, privacy-compliant) - Compliance: CCPA/CPRA, CAN-SPAM, TCPA. Opt-out honored within 15 business days. - Not: a horizontal B2B lead-gen agency, an SDR staffing firm, a marketing contractor. ## Leadership - **Lesley Lempel, CEO.** Two decades closing complex data deals across real estate, marketing, lead-gen platforms, and identity verification. Known for converting long, technical B2B sales cycles into signed contracts. https://www.linkedin.com/in/lesley-lempel - **Brad Mack, COO.** Data entrepreneur who helped shape the modern digital data ecosystem. Founder, CEO, and CTO across multiple data and analytics companies. https://www.linkedin.com/in/brad-mack - **Lucian Muresan, CTO.** Technical leader who has run engineering, data science, and analytics organizations as both CTO and CEO. Bridges the gap between what data buyers need and what technology can deliver. https://www.linkedin.com/in/lucian-muresan ## Contact - Sales: sales@techysales.com - Support: support@techysales.com - Phone: +1-941-320-1703 - Office: 9499 Collins Ave, #509, Surfside, FL 33154, USA - Website: https://techysales.com/ - Contact form: https://techysales.com/#contact ## Industry-specific pages - [Outsourced Sales for Data Brokers](https://techysales.com/for-data-brokers.html): CCPA/CPRA expertise, data lineage objections, licensing model conversations, and why generic SDRs fail on data broker accounts. - [B2B Sales for Analytics and BI Platforms](https://techysales.com/for-analytics-platforms.html): analytics buyer personas, API and SLA objections, pricing model complexity, and domain-native sales execution. - [Sales for Identity Verification and Fraud Solutions](https://techysales.com/for-identity-verification.html): risk and compliance buyer personas, PII sensitivity, TCPA-compliant outreach, and KYC solution sales. - [Sales for AI and ML Training Data Companies](https://techysales.com/for-ai-ml-data.html): ML data licensing complexity, usage rights, enterprise buyer personas, and why AI training data is the hardest category to sell without domain expertise. ## Resources - [B2B Data Sales Glossary](https://techysales.com/glossary.html): 35 terms defined — from AI lead scoring to telco verification to CCPA opt-out suppression. Built for data buyers, data vendors, and sales teams working in the data industry. - [B2B Data Sales Statistics](https://techysales.com/b2b-data-sales-statistics.html): benchmarks for B2B data decay, cold outreach failure rates, AI scoring impact, CCPA compliance timelines, TCPA penalties, and CRM delivery metrics. - [Outsourced vs. In-House B2B Sales](https://techysales.com/outsourced-vs-inhouse-sales.html): comparison of outsourced sales (TechySales model) vs. in-house SDR teams and horizontal agencies for data companies. ## Canonical resources - [Homepage](https://techysales.com/): full marketing site with all sections. - [sitemap.xml](https://techysales.com/sitemap.xml): machine-readable URL index. - [robots.txt](https://techysales.com/robots.txt): crawl policy — all major search and AI/LLM agents explicitly allowed. - [llms.txt](https://techysales.com/llms.txt): this file — LLM-readable site summary. - [Legal / Privacy and Terms](https://techysales.com/legal.html): privacy policy, terms of service, CCPA/CPRA opt-out, data handling, and compliance disclosures. ## Articles and guides - [How B2B Lead Scoring Works](https://techysales.com/articles/b2b-lead-scoring.html): the five scoring dimensions (identity confidence, employment verification, phone validity, email validity, engagement behavior), why 70/100 is the CRM delivery threshold, and how engagement labels work. - [CCPA Compliance for Data Brokers](https://techysales.com/articles/ccpa-compliance-data-brokers.html): CCPA/CPRA obligations for data brokers, the B2B contact data distinction, CAN-SPAM and TCPA requirements, opt-out suppression, and what data buyers should verify in a compliant sales partner. - [What CDOs Ask Before Signing a Data Contract](https://techysales.com/articles/what-cdo-buyers-ask.html): eight questions Chief Data Officers and procurement teams raise before signing — data lineage, licensing terms, SLAs, delivery format, compliance docs, pricing, pilot options, and ongoing support. - [How to Vet a B2B Data Vendor Before You Sign](https://techysales.com/articles/how-to-vet-b2b-data-vendor.html): a practical checklist for data buyers — data lineage questions, licensing model red flags, CCPA/CPRA compliance verification, SLA evaluation, API and delivery format review, pilot terms, and reference checks. - [Outbound Sales for Data Companies: Why Generic SDRs Fail](https://techysales.com/articles/outbound-sales-data-companies.html): why domain knowledge is non-negotiable when selling data products, the objections data buyers raise (usage rights, lineage, compliance, API), why horizontal SDR agencies churn on data accounts, and what a category-native sales team looks like. - [TCPA Compliance for B2B Sales Teams](https://techysales.com/articles/tcpa-compliance-b2b-sales.html): what TCPA covers, how it applies to B2B outbound phone and text, the established business relationship nuance, DNC scrubbing, carrier-level phone verification as a compliance tool, penalties, and a practical compliance checklist.